How to Generate Profitable Startup Ideas (3 Frameworks)

Create your Idea Generation Machine

Zoe Chew
5 min readMar 2, 2022

This post is one of my 🔥Multi-Part Product Guide series. You may also like my top-rated guides such as — Validate Product Opportunity, Test Willingness To Pay, and Profitable SaaS Ideas. ✍️Join my free newsletter to receive these insights!

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If you’ve read my Product/Market fit article, this is a follow-up series. I provide three frameworks to discover great startup ideas (so that you will never run out of product ideas). Whether you’re finding MVP ideas or going through the idea maze for your next big things, this post will help build your idea muscles.

1. Solve your own problem

One of the most straightforward ways to find ideas for your startup is to solve problems facing you in day-to-day life, workplace, or communities you care about.

Ideas backed by problems you have first-hand experience with are a great way to start. Once you have identified what those problems are, figure out what solutions work best, build something for yourself, find people who have the same problems, and get them to use it. For example,


Dropbox in its early days

Drew Houston mentioned how he discovered the idea for Dropbox in this podcast interview:

“It was really out of personal frustration…I kept carrying a thumb drive around and emailing myself files and all the things. I was going from Boston to New York on the Chinatown bus, forgot my thumb drive, and I was so frustrated. And I’m like, my God, I never want to have this problem again.”

He started writing code to solve the problem. He then realized synching files over the Internet could become a service that helps people access online documents anytime, anywhere.

2. Create alternative solutions

This framework requires you to think in terms of the existing solutions. Evaluate the disadvantages, the cons, why they suck and then generate alternative solutions as your startup idea.

Typically, it lies within these factors: cost, speed, friction, gatekeeping, status quo, and restriction. For example:

(1) The alternative of taxi → personal drivers

Instead of wasting time standing in line, you can book a driver from your smartphone and a car will arrive within 3 minutes. It’s fast, convenient, and hassle-free. For example, Uber and Lyft.


(2) The alternative of higher education → online MBA

Traditionally, an MBA costs around $55,727 to $161,810. People enroll in an MBA for credentialling or getting high-paying jobs. The alternative can be expert communities that help you succeed in your career. It’s high-signal, peer-to-peer-based learning, 80% cheaper, and faster completion in weeks not years. For example, On Deck and altMBA.

On Deck

(3) The alternative of media publishing → independent or decentralized platforms

In the past, to get a book published, you need to go through book publishers; or a movie distributor for film publishing. Amazon Self-Publishing democratizes access for authors. MovieBloc decentralized access for movie creators and give them direct access to an audience, data, payment, and investors through blockchain.


3. Category creator

This approach is known as “category design”, a term coined by the authors of “Play Bigger.” The idea is to create an entirely new market, new business category, new product, or service.

In other words, you innovate beyond existing competitors by designing your own space.

If you look into the past 25 years, newer companies that beat incumbents are category creators rather than becoming better competitors. For example,

(1) Airbnb — vacation rental marketplace

By moving away from the existing hospitality industry, Airbnb unlocks inventories (e.g. housing, events, trips, experiences) through sharing economy and platformization.


(2) Netflix — online movie streaming

For decades, brick-and-mortar video rental stores dominated the household entertainment market. Netflix created an online streaming platform and provides movie content available at your fingertips.


(3) HubSpot — inbound marketing

Hubspot coined the term “inbound marketing” and creates solutions that focus on attracting buyers through automation (e.g. content, drip emails, lead generation, workflow integration) rather than relying on manual outreach, hard-selling, and closing prospects.


(4) Salesforce — cloud-based software

In the early days, the enterprise software market was dominated by software licensing and required hardcopy installation. Salesforce enables enterprise software in the cloud. It’s cheaper — pay monthly instead of one lump sum. It’s convenient — just connect to the Internet.


🎁 Bonus tips: Habits that strengthen your idea generation muscle

  • Use a Kanban board to keep track of problems, solutions, ideas, and execution status.
  • Be intellectually curious. Always ask yourself: What could be done differently in your industry? What are the new ways of doing things?
  • Participate in the founders’ community. Schedule 1:1 calls for brainstorming.
  • Analyze market opportunities and discover unmet needs where your solutions can fit and monetize.
  • Prototype your ideas and create apps to solve your own problems.
  • Participate in online hackathons — you can build with code or without code.
  • Join online forums, groups, and rooms. Take notes on people’s frustrations and convert them into potential solutions.
  • Build things, launch things, see if people are using them. Improve your solutions, therefore, improve your intuition for good ideas.

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Zoe Chew

Building things on the Internet at & Here I share my learnings as an entrepreneur, writer and creator.